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Research

What I learn from customers and teams, and how I put it to use.

  • We need our UX fixed.

    Oct 9, 2026·9 min read

    When a team asks me to fix their UX, my answer is yes, but it depends. What UX covers, how I find what's behind the request, and fixes that come up often.

  • The tool is already decided.

    Sep 20, 2026·10 min read

    A tool that suits the team that chose it can create problems for every other team. 4 questions to ask before buying, and what to do with each answer.

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Send me a message about your customers, your marketing, or your team, and you'll hear back from me within 1 business day.