Writing on

Strategy

Choosing direction and priorities, and what I have seen work.

  • The tool is already decided.

    Sep 20, 2026·10 min read

    A tool that suits the team that chose it can create problems for every other team. 4 questions to ask before buying, and what to do with each answer.

Photo of Jamie Gerrard

Every project starts with a conversation.

Send me a message about your customers, your marketing, or your team, and you'll hear back from me within 1 business day.