Projects
Selected work across industries.
From customer experience research to digital strategy and team training, each project shows the goal, how we got there, and what changed.
Projects I've led and supported.
Financial services
Reimagining a credit union's member experience with its front-line team.
What member experience means at Provincial Credit Union, worked out with its own people, and the first change the team tested in its branches.
Pet services
Researching customer and team experience across a multi-location dog training company.
Team interviews and a survey, more than 4,500 client check-ins, more than 240 reviews, and a year of website data, ending in a plan for what to fix first.
Healthcare services
Redesigning two government health portals around research instead of requirements.
A design direction for 2 health portals, 3 rounds of usability research with residents and providers, and a designer coached to run her own sessions.
Financial services
Building a customer advisory council for Atlantic Canada's credit unions.
A customer advisory council built with League Data's team, a first session with more than 25 leaders from 11 credit unions, and playbooks to run it.
Testimonials
What people say about working with me.
Approach
How I work.
Senior throughout.
You work directly with me from customer research to the improvements your team carries forward.
Hands-on, not advisory only.
I build and deliver with your team, contributing to the thinking and the doing.
Evidence over assumption.
Grounded in what people say and do, backed by data. Not just best practices or hunches.
Plain language.
You get findings and recommendations in language you'd use with your own team.
Selected organizations
Partners across industries.
From legal and financial services to tech startups and software, across public and private sectors.
Every project starts with a conversation.
Send me a message about your customers, your marketing, or your team, and you'll hear back from me within 1 business day.