Services
Hands-on, from the first question to the last decision.
Every project starts with a conversation about what you're exploring, planning, or shipping, and where you need senior support.
Where I lead and support senior work.
Research and Discovery
An accurate picture of what's working, what isn't, and what people need, before you make big decisions.
- Research with customers, teams, and stakeholders.
- Making sense of existing data, feedback, and gaps.
- Finding where a product or service is falling short.
Strategy and Direction
A clear path before you commit significant time or money to a new product, service, or initiative.
- Direction for new and evolving products and services.
- Identifying the right priorities before a major investment.
- Aligning teams and leadership around a shared path.
Design and Improvement
Products and services designed from evidence, for the people who use them and the teams behind them.
- Designing products and services from the ground up.
- Improving usability and performance of complex software.
- Testing decisions before they become costly problems.
Adoption and Change
New tools and systems earn their value when people fold them into how they work, not on launch day.
- Supporting teams through new tools and processes.
- Bridging what a system can do and how teams use it.
- Change that lasts, not documentation that sits on a shelf.
Measurement and Performance
Measurement that shows what's working, what isn't, and what to change, without dashboard overload.
- Defining success for the product or service and the team.
- Building the right analytics foundation for future decisions.
- Connecting performance data to real decisions.
Training and Coaching
Workshops, coaching, and team building for leaders and individuals making better decisions.
- UX, marketing, service design, and AI workshops.
- Coaching for leaders navigating significant decisions.
- Skills development tailored to role and goals.
Approach
How I work.
Senior throughout.
You work directly with me from research and discovery through strategy, design, change, and delivery.
Hands-on, not advisory only.
I build and deliver alongside your team, contributing to the thinking and the doing.
Evidence over assumption.
Grounded in what people say and do, backed by data. Not just best practices or hunches.
Plain language.
You get findings and recommendations in language you'd use with your own team.
Projects
Recent work.
Financial services
Building a customer advisory council for Atlantic Canada's credit unions.
League Data needed a way to hear from credit unions of every size while shaping its technology roadmap, rather than waiting until decisions were finalized.
Healthcare services
Redesigning two government health portals around research instead of requirements.
Two government health portals had designs drawn from a technical specification, with no research behind them, so I set the design direction.
Testimonials
What people say about working with me.
Want to talk something through?
Send me a message about what you're planning or trying to decide, and you'll hear back from me within 1 business day.